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· Creativity Ambassador: Interview with Professor de Bono
· De Bono still trying to rid the world of uncreative thinking 40 years on
» The National Business Review
Edward de Bono
Leading Authority in the field of Creative and Conceptual Thinking
“There is no doubt at all that creativity is going to be the most important economic driver of the future” says Edward. Focusing on the thinking process and its application in the business world, he believes that creativity is the most cost-effective way of getting added value from existing assets. "Implementing creativity should double the profits of any company within 5 years", he says.
In 1991, he founded the International Creative Forum to provide the framework and the tools for liberating and harnessing the creative energy within organisations to ensure lasting, global success. He also continues to write extensively. He has written 58 books which have been translated into 34 languages and has made two television series. There are over 4,000,000 references to his works on the Internet.
Edward de Bono was a Rhodes Scholar at Christ Church, Oxford, and continued as a research assistant and later a lecturer in Medicine at Oxford and Cambridge. He holds a BSC MD Malta and a PhD from the University of Oxford. Since 1991, he has been the Director of the Cognitive Research Trust, Cambridge and since 1983, the Secretary General of the Supranational Independent Thinking Organisation.
With his fascinating subjects, Edward has enthused audiences in over 57 countries. His instructions in thinking have been sought by governments and corporations, while his programmes for the teaching of thinking in schools are widely used around the world and are mandatory in some countries.
• Growing a Creative Organisation
• The Lateral Approach
• Creating an Innovative Edge for your Organisation
• New Thinking for the New Millennium
• Learning Creativity